I recently realised - the reason for which will be the subject of a separate post - that the highest form of non-narrative art as far as I'm concerned, is a movie poster. Sure, I've been to various galleries and seen and enjoyed various sculptures and paintings. But movie posters? That hits my spot. And in the same way that my growing up slightly before the web meant that my understanding of media predates the internet revolution a little (something I'm very grateful for), I'm also glad that I grew up with painted movie posters, before the prevalence of photo montages and Photoshop overtook everything else. The reason for this is that there's just something about painted posters that provides a sense of heightened reality or fantasy that a touched up set of photos just can't quite compete with (don't even get me started on so-called motion posters) - although having said that, a side order of childhood nostalgia probably has a part to play as well.
Everyone knows Drew Struzan's fantastic work for the Star Wars, Indiana Jones and Back to the Future movies (among many, many others!) which still looks as great as it did on the movies' original releases, but there are also numerous other well known poster artists who've delivered iconic work. My own Bond fandom means that Bond posters are, of course, my absolute favourites and I recently found that a huge chunk of my favourite posters were all designed by the same artist: Brian Bysouth.
Bysouth plays an interesting role in Bond history, as apart from images like the poster above, he was also involved in the first photo montage the Bond series ever used (the UK poster for Licence to Kill - a poster I like a lot, although sadly, he doesn't) while his last contribution to the series was the main UK poster for The World is Not Enough, which is probably one of the better efforts from that particular period. Bond posters have a history of committing to giving the audience a rollicking ride with action & excitement coming out of your ears and despite differences in individual movies and posters, for the most part, I'd argue both that that's what you get and that the side order of unnaturally forced perspective is just a bonus.
Nowadays, the proliferation of media means that we all have a strong sense of whether or not we're interested in seeing a movie long before we see the poster. All the poster tends to do is confirm what we're thinking, increase a movie's awareness with an arresting image or - very rarely - make us think again (sometimes in favour, sometimes against?!). But back in the olden/ golden days, posters were sometimes one of the few ways we could find out about a movie and what might possibly be in store.
I have a strong preference for narrative art (movies, novels, music) over other forms. And it only recently occurred to me that many movies never quite deliver against what the poster suggests. So despite these issues, why do I love static movie posters so much? Ultimately, any great poster is a promise. And even if the film subsequently lets its audience down, who doesn't enjoy the excitement of the possibilities?
No comments:
Post a Comment